▸ Chicago, IL · Available for work
I operate in two worlds — and I'm fluent in both. By day, I'm a Creative Director. By night, I'm behind the bar, reading the room. Five-plus years leading creative at Invoke, a parallel career in hospitality, and a technical foundation most creatives can't touch.
▸ About
I lead creative strategy at Invoke, a Chicagoland branding agency, where I've scaled brands from zero digital presence to over 206,000 monthly social impressions — directing photography, building campaigns on Google + Meta Ads, and shipping full websites end-to-end.
Before that I was a Technical Expert at Apple, diagnosing iPhone and Mac hardware in a high-velocity service environment. Before that, an Assistant Network Engineer at Nexus, pulling CAT6 and standing up IP CCTV systems in commercial buildings.
I also bartend. Lead bar at Main Event today, five years at Bahama Breeze before that. The hospitality work isn't a side thing — it's a parallel craft, and it's where I learned to read a room and earn trust without speaking first.
I don't just make things look good. I make them work.
▸ What I work on
Visual systems, logo, type, palette. The brand decides what the rest does.
▸ Illustrator · Photoshop · InDesign
Single-page editorial to full multi-page sites. Hand-coded HTML, mobile-first, bilingual when it earns it.
▸ HTML · CSS · Netlify deploy
Direction, capture, post. Brand, restaurant, lifestyle, portrait. Real rooms, real light, real people.
▸ Lightroom · Photoshop · Direction
Google + Meta ads from setup to KPI. Scaled brands from zero to 206k+ monthly impressions.
▸ Google Ads · Meta · Analytics
Eight pieces that show the range. Bilingual editorial, AI-product launches, hospitality, restoration. Click any tile for the live site.
Bilingual EN/ES single-page editorial for an independent Back-of-the-Yards tire shop. Owner-on-the-door positioning, 24/7 mobile service, OSM map embed, full brand-poster inventory section.
Strategy·Brand·Web Build·Bilingual UX
Full restaurant website for an authentic Neapolitan pizzeria in Bartlett, IL. Hero, story, full menu (Pizze Rosso/Bianca, Antipasti, Pasta, Dolci, cocktails), space, reservations. Shipped solo before AI tools entered my stack.
Brand·Web Build·Photo Direction·Menu System
Full website rebuild for a Chicagoland paver-and-landscape company. Editorial cover, forest-green + paver-charcoal palette pulled from the existing brand guidelines, process-as-proof narrative. Full-bleed Amling's-style hero.
Strategy·Brand System·Web Build·Photography Direction
Editorial field-guide site for friends running a dive-bar review project on Instagram. Wanderlog-fed bar roster, Morty mascot, Chicago-flag palette, voice-locked Zeke narration. Launched, then refreshed at 58 bars.
Brand·Editorial Direction·Web Build·Mascot System
Product launch site for an AI-powered phone-answering service. Cold-open hero: press-to-connect → chime → split-flap reveal → animated underline → blue bloom. Departure-board ticker, pillars, problem narrative, dark how-it-works board.
Brand·Web Build·Motion / Microinteractions·Product Narrative
Single-page portfolio built from Yered's PDF — real work (Alma Lasers, Westchester Park District, freelance roster). Forest green + cream + tan, "Mora" monogram, masonry galleries, scroll-reveal, button glow.
Web Build·Brand Mark·Portfolio System·PDF→Web
Pitch preview for a Puerto Rican smash-burger concept. Real gorilla badge wired into cover + footer, hero menu, story/historia, proof, ritual sections. Owner-facing pitch deliverable.
Brand Concept·Web Build·Pitch Deliverable
Mini-site for a Latin-focused creative marketing collective: "a culture-first collective building meaningful experiences for Latin artists, brands, and communities." First validation of the four-pillar Invoke framework.
Framework Design·Brand Voice·Web Build·Cultural Strategy▸ Where it started
Youth Culture through art. Six projects from 2021 – 2023 that taught me everything about visual identity, photography, and building a brand from the inside out.
▸ 2023
Flagship campaign — clothing brand visual identity.
▸ 2022
Branded space / experiential extension.
▸ 2022
Standalone visual project.
▸ 2021
Editorial / conceptual photo series.
▸ 2021
Editorial / conceptual photo series.
▸ 2021
Editorial / conceptual photo series.
▸ Get in touch
Open to creative direction, brand strategy, web build, photography, and paid media engagements. Chicago-based, comfortable hybrid or remote, bilingual English / Spanish.
▸ Phone
312 · 694 · 3466